Why it makes the most sense for businesses to use the social media to advertise your products?
Marketing is the key to success for any business. If you’re already an entrepreneur or planning to launch your startup this year, it’s crucial to have your marketing strategy in place right away. It’s very important that you set a budget and try one marketing channel at a time to see the ROI and decide whether to keep at it or move on. We believe Facebook advertisements will surpass all other digital marketing channels in 2017. Youtube
YouTube marketing can yield incredible results. It can help connect you with new members of your target audience and keep your current customer base engaged and excited about both you and your product. By treating your YouTube marketing more like a content marketing campaign instead of a social media site, you’ll have see much better results and a much bigger impact on your business.
Facebook Facebook advertising campaigns are built around (and for) specific audiences. For this reason, the Facebook Custom Audience Tool can work magic. This tool enables marketers to upload lists of contacts such as emails, UIDs, and phone numbers so you can target them with certain ads. This is perfect for everyone from entrepreneurs with only a few hundred contacts to giant enterprises with hundreds of thousands. If you’re planning to launch a business online, you want to build where the people are. Currently, Facebook is at #3 for the most populated online platform with 1.79 billion active monthly users. Advertising on Facebook is comparatively cheaper than on Google. Also, Facebook video views are cheaper than YouTube. Research shows that consumers spend 90% of time spent on mobile is on apps and Facebook leads the way as the most downloaded platform of the first half of 2016. Although you shouldn’t be spending all your money on Facebook advertising, these numbers are simply too big to ignore. Facebook can work a lot like PR if managed strategically. The Brand Awareness ad objective uses a combination of real-time proxy metrics with both the reach and attention users give to a campaign to provide brands with maximum exposure. Getting started with this early on is critical so that later campaigns can have a bigger audience. The goal is capture attention across the board to get in front of people most likely to be interested in your brand. In the old days, when businesses wanted to reach out their customer base for feedback on products or services, they would have to do things like direct-mail voting polls or cold call surveys. Luckily, those days are over and brands need to look no further than social media. Facebook makes it easy for businesses to simply post a question on their status and sit back and watch for the comments. One of the biggest advantages of Facebook (or social media in general) is that it gives everyone a voice that will be heard. In addition to providing the ability to share opinions on products or services, Facebook enables users to endorse businesses within their own community by simply hitting the “Like” button. Companies can leverage this phenomenon and turn everyday users into brand influencers. 9 in 10 consumers take the words of their peers into account during the buying process. Why not let your customers do the talking for you?
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